Not All Juice Is Created Equal

Not All Juice Is Created Equal

Taken from Regine Flimlin's talk for WEforum Juice basin co-founder, Regine Flimlin discusses the requirements and verification process of creating premium craft juice while maintaining its mission of sustainable reciprocity.

Why is it so expensive?

The purchase of a juice basin premium product creates meaningful employment in struggling communities.  Your choice participates in labors’ environment and contributes to:

  • Cultivating respectful voices of authority through employee engagement and empowerment
  • Creating a welcoming water hole for community
  • Realizing the worth of young labor engaged in doing a meaningful TOUGH job while learning and applying life skills and communication techniques
  • Manufacturing only USDA Organic certified creates positive energy in the consumers' juicing experience while maintaining the planet's delicate balance.

Question Asked

Do we need to Highly Pressure Process (HPP) juice, and if so does it destroy the enzymes and what are the benefits?


Does HPP destroy the enzymes or nutrients of the raw juice product?

HPP does not destroy the plant membrane, the enzymes stay intact and the nutritional load is not affected. Processes such as; flash freezing, centrifugal juicers or pasteurization depletes enzymes in raw products. Watering down affects the nutritional and caloric load of products.


What are HPP benefits?

The leading benefits of HPP include: destruction of pathogens so at risk communities such as; children, pregnant women, elderly and serious disease survivors, are able to partake.  HPP also extends the shelf life for wholesale distribution and reduces food waste.


What is juice HACCP?

Juice HACCP (Hazardous Analysis & Critical Control Points) -  is the verification process of how to create less harmful food products defined by the FDA’s acronym soup:

1 - Biological - Microbiological laboratory testing for pathogens.The lab test is conducted in a controlled environment for an extended period of time.  If requested, the manufacturer should provide a harmless study finding. Harmful reduction of biological interference through the GMP (good manufacturing practices) determined by culling and triple wash process.  GAP (good agricultural practice) such as; USDA organic produce which verifies the good agricultural practices and the relationship of those products to suppliers, and earth (water & soil testing), pH and temperature monitoring of all recipes. Verification of practice certified by FDA & USDA Organic organizations and more importantly, licensed by organizations.

2 - Chemical - (Cleaning Compounds, Allergens, Pesticides, etc.) manufacturer needs to identify allergens: cross contamination in the process, prevent and control while declaring allergen present on packaging.

3 - Physical (Glass, Metal, Plastic, Wood, etc.) the manufacturing flow chart must include all potential hazards and how they are monitored and verified for proof of the 5-log reduction.


juice basin next steps:

  • Detailing the b-corp, as we do so, we solicit guidance and funding from those inclined to help while agreeing to maintain the craftsmanship and integrity of the juice basin brand.
  • A juice basin home in Asbury Park is under attorney review.  Our vision is to create a safe and equitable home environment for part time employees.  Employees contributing to the mortgage, upon departure, will be able to receive a percentage of funds back based on contributions.  Our goal is to help part time employees acquire a savings towards future aspirations while renting.


How we intend to make good on the commitment?

The Bridal Cleanse TM is the lift under our wings.  Currently the bridal industry is valued at $72 billion while the juice industry is only $6 billion.  We see potential.

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